MORGAN SPURLOCK TO RECEIVE CINEMACON DOCUMENTARY FILMMAKER OF THE YEAR AWARD

SONY PICTURES CLASSICS TO SCREEN “POM WONDERFUL PRESENTS: THE GREATEST MOVIE EVER SOLD” AT CINEMACON 2011

Washington, D.C. (March 4, 2011) – Academy Award® nominated director, producer and writer Morgan Spurlock will receive the “CinemaCon Documentary Filmmaker of the Year Award,” it was announced today by Mitch Neuhauser, managing director of CinemaCon, which will be held March 28-31, 2011 at Caesars Palace in Las Vegas. Spurlock will receive his “CinemaCon Documentary Filmmaker of the Year Award” prior to a screening of his latest release “POM Wonderful Presents: The Greatest Movie Ever Sold” on Wednesday, evening March 30. The film is being released by Sony Pictures Classics on April 22.

“From his documentary debut with 2004’s ‘Super Size Me’ to his upcoming release ‘POM Wonderful Presents: The Greatest Movie Ever Sold,’ Morgan Spurlock continues to entertain and educate audiences around the globe with his thought provoking films,” noted Neuhauser. “We could not be more excited in having Morgan Spurlock be on hand to accept this honor, as well as having the opportunity to screen his film for our audience at CinemaCon.”

Those at CinemaCon attending the screening of “POM Wonderful Presents: The Greatest Movie Ever Sold” will get a taste of Spurlock’s sponsorship prowess as he awards two weekend getaways for two from sponsors JetBlue Airlines, “The Greatest Airline You’ll Ever Fly”, and Hyatt, “The Greatest Hotel You’ll Ever Experience”. Plus $250.00 gift cards for a few lucky screening goers from sponsor Old Navy, touting “The Greatest Clothes You’ll Ever Wear”.

Releasing in select cities across the country on April 22, 2011 via Sony Pictures Classics, “POM Wonderful Presents: The Greatest Movie Ever Sold” sees filmmaker Morgan Spurlock exploring the world of product placement, marketing and advertising. Fully financed through product placement from various brands, all of which are integrated transparently into the film. The film was directed by Morgan Spurlock, written by Spurlock and Jeremy Chilnick. “POM Wonderful Presents: The Greatest Movie Ever Sold” was produced by Spurlock, Chilnick and Abbie Hurewitz through Spurlock’s production company, Warrior Poets along with Snoot Entertainment’s Keith Calder and Jessica Wu.

Morgan Spurlock is a New York-based writer, director and producer. Since the success of his first film, “Super Size Me”, Spurlock has directed projects including: “Where in the World is Osama Bin Laden,” “The Simpsons 20th Anniversary Special in 3-D on Ice!,” “Freakonomics” and the FX show “30 Days.”

About CinemaCon

Held March 28-31, 2011 at Caesars Palace in Las Vegas, CinemaCon is expected to play host to more than 6,000 motion picture theater industry professionals. Additional information on CinemaCon, the Official Convention of NATO, can be found at www.cinemacon.com.

About NATO

The National Association of Theatre Owners is the largest exhibition trade organization in the world, representing more than 30,000 movie screens in all 50 states, and additional cinemas in 50 countries worldwide. NATO’s membership includes the largest cinema chains in the world and hundreds of independent theatre owners, too. For more information visit www.natoonline.org or email nato@natodc.com.

Media Contacts:

Heather Lewandoski
Rogers & Cowan
310.854.8147
hlewandoski@rogersandcowan.com

Jessica Erskine
Rogers & Cowan
310.854.8129
jerskine@rogersandcowan.com