CINEMACON®, THE OFFICIAL CONVENTION OF NATO, TO TAKE PLACE APRIL 23-26, 2012 AT CAESARS PALACE LAS VEGAS

THE COCA-COLA COMPANY RETURNS AS
“OFFICIAL PRESENTING SPONSOR”

WASHINGTON D.C. (October 19, 2011) – CinemaCon, the Official Convention of The National Association of Theatre Owners, is proud to announce the dates for its 2012 conference in Las Vegas — April 23 – 26, 2012. CinemaCon is delighted to be returning to Caesars Palace and to have The Coca-Cola Company on board as its Official Presenting Sponsor for the second straight year.

“Without a doubt, the success we achieved in year one exceeded our expectations and we have our friends in distribution and exhibition to thank. The support CinemaCon received in our inaugural year was simply amazing. But now it’s onto year two and we need to raise the bar even higher – which is a challenge we embrace wholeheartedly,” noted Mitch Neuhauser, Managing Director of CinemaCon. “To have The Coca-Cola Company returning as our Official Presenting Sponsor is an incredible vote of confidence and reinforces Coke’s dedication to promoting the theatrical experience worldwide. They are a wonderful partner to work with and we are excited they will be joining us in our return to Caesars Palace.”

CinemaCon, the largest and most important annual gathering of cinema owners and operators from around the world will attract upwards of 5,000 motion picture professionals from all facets of the industry—from exhibition and distribution, to the equipment and concession areas—all on hand to celebrate the moviegoing experience and the cinema industry. From exclusive Hollywood product presentations highlighting a slate of upcoming films, to must-see premiere feature screenings, to the biggest stars, producers and directors, CinemaCon will help jumpstart the excitement and buzz that surrounds the summer season at the box office. In returning to Caesars Palace, CinemaCon is able to offer its delegates a modern and upscale conference facility and a one-of-a-kind moviegoing experience in The Colosseum, the 4,200 seat theatre and crown jewel of Caesars Palace.

CinemaCon is delighted to have both the International Cinema Technology Association (ICTA) and National Association of Concessionaires (NAC) as its trade show partners.

About CinemaCon

Held March 28-31, 2011 at Caesars Palace in Las Vegas, CinemaCon is expected to play host to more than 6,000 motion picture theater industry professionals. Additional information on CinemaCon, the Official Convention of NATO, can be found at www.cinemacon.com.

About NATO

The National Association of Theatre Owners is the largest exhibition trade organization in the world, representing more than 30,000 movie screens in all 50 states, and additional cinemas in 50 countries worldwide. NATO’s membership includes the largest cinema chains in the world and hundreds of independent theatre owners, too. For more information visit www.natoonline.org or email nato@natodc.com.

Media Contacts:

Heather Lewandoski
Rogers & Cowan
310.854.8147
hlewandoski@rogersandcowan.com

Jessica Erskine
Rogers & Cowan
310.854.8129
jerskine@rogersandcowan.com