WASHINGTON D.C. (25 March, 2013) – Aubrey Plaza will receive the “CinemaCon® Breakthrough Performer of the Year Award” at this year’s CinemaCon, it was announced today by the convention’s Managing Director Mitch Neuhauser. CinemaCon, the largest and most important convention for the motion picture theatre industry, will be held from 15-18 April, 2013 at Caesars Palace in Las Vegas at which time more than 5,000 industry members will be gathering. Plaza will be presented with this special honor at the “CinemaCon Big Screen Achievement Awards” ceremony to take place on Thursday evening, 18 April, in The Colosseum at Caesars Palace. The Coca-Cola Company, the official presenting sponsor of CinemaCon, will host the final night gala awards program.
“Aubrey Plaza has already been delighting audiences on the hit television series ‘Parks and Recreation’ and was seen in 2012’s sleeper hit ‘Safety not Guaranteed.’ With her upcoming starring role in the all-star comedy ‘The To Do List,’ Aubrey Plaza is poised to breakout as one of Hollywood’s hottest new comedic actresses,” noted Neuhauser. “We are thrilled to be able to honor her as this year’s ‘CinemaCon Breakthrough Performer of the Year.’”
Plaza will star later this summer alongside an all-star comedy cast including Johnny Simmons, Bill Hader, Alia Shawkat, Sarah Steele, Rachel Bilson, Christopher Mintz-Plasse, Donald Glover, Scott Porter, Andy Samberg, Connie Britton and Clark Gregg in CBS Films’ “The To Do List” releasing this August. A comedy about close friends and a special summer project, the film is loosely inspired by the real-life adventures of first-time writer/director Maggie Carey. Set in 1993, valedictorian Brandy Klark wants to shed her uptight image before college, so she assembles a to-do list of all the “activities” she missed out on in high school. Quickly realizing that she’s way out of her depth, Brandy solicits her best friends, older sister and burnt-out boss for their help and advice. Plaza can also be heard later this summer in “Monsters University,” which will be released by Walt Disney Studios Motion Pictures on 21 June, 2013, and she recently wrapped production on “A Many Splintered Thing,” in which she stars opposite Chris Evans, Giovanni Ribisi, Anthony Mackie, Luke Wilson and Michelle Monaghan.
Plaza most recently starred in the critically acclaimed feature “Safety Not Guaranteed,” which earned her a 2012 ALMA Award for “Favorite Movie Actress – Comedy/Musical.” Additional film credits include “A Glimpse Inside the Mind of Charlie Swan III,” “Damsels in Distress,” “Scott Pilgrim vs. The World” and “Funny People.” On television, Plaza stars in the Emmy-nominated comedy series “Parks and Recreation” with Amy Poehler.
CinemaCon will attract upwards of 5,000 motion picture professionals from all facets of the industry – from exhibition and distribution, to the equipment and concession areas – all on hand to celebrate the moviegoing experience and the cinema industry. From exclusive Hollywood product presentations highlighting a slate of upcoming films, to must-see premiere feature screenings, to the biggest stars, producers and directors, CinemaCon will help jumpstart the excitement and buzz that surrounds the summer season at the box office.
CinemaCon is delighted to have both the International Cinema Technology Association (ICTA) and National Association of Concessionaires (NAC) as its tradeshow partners. Cinemacon is also delighted to have as its official presenting sponsor, The Coca-Cola Company, one of the industry’s greatest and highly regarded and respected partners in the world of the movies. Additional information on CinemaCon, the Official Convention of NATO, can be found at www.cinemacon.com.
The National Association of Theatre Owners (NATO) is the largest exhibition trade organization in the world, representing more than 30,000 movie screens in all 50 states, and additional cinemas in 57 countries worldwide. NATO’s membership includes the largest cinema chains in the world and hundreds of independent theatre owners, too.
Heather Lewandoski
Rogers & Cowan
310.854.8147
hlewandoski@rogersandcowan.com
Jessica Erskine
Rogers & Cowan
310.854.8129
jerskine@rogersandcowan.com