ALEJANDRO RAMIREZ MAGAÑA TO RECEIVE CINEMACON® “GLOBAL ACHIEVEMENT IN EXHIBITION AWARD”

WASHINGTON D.C. (January 16, 2013) – Alejandro Ramirez Magaña, Chief Executive Officer, Cinépolis, will receive the “Global Achievement in Exhibition Award” as part of CinemaCon’s International Day, it was announced today by the convention’s managing director, Mitch Neuhauser. CinemaCon, the official convention of The National Association of Theatre Owners (NATO), the largest and most important gathering of cinema owners and operators from around the world, will be held April 15 – 18, 2013 at Caesars Palace in Las Vegas. Ramirez will receive his special honor during International Day festivities to take place on Monday, April 15, 2013.

The largest film exhibition company in Latin America, Cinépolis, has a presence in Mexico, Brazil, Colombia, Peru, Central America, India and the United States. It currently operates 326 cinemas and over 3,000 screens, of which 2,772 screens are digital and eight are IMAX©. Among exhibition circuits, it ranks fourth in the world in terms of number of screens. Cinépolis has introduced numerous innovative concepts to the exhibition industry and is credited with being the first cinema exhibitor in the world to pioneer the concept of premium and luxury movie theaters via its Cinépolis VIP brand. Today it is the largest operator of luxury cinemas in the world. The company employs over 19,000 employees and Top Companies and Expansión have recognized it for five consecutive years as a “Super Company,” highlighting its cultural practices and working environment.

“Alejandro Ramirez Magaña has shown an unwavering commitment to excellence throughout his career, a commitment that is exemplified by his contributions to the exhibition industry,” said Neuhauser. “His work at Cinépolis has revolutionized the business of exhibition not only in Latin America, but throughout the world, and we couldn’t be more pleased to present this year’s CinemaCon ‘Global Achievement in Exhibition Award’ to Alejandro Ramirez Magaña.”

With a BA in Economics from Harvard University, an MSc in Development Economics from the University of Oxford and an MBA from Harvard Business School, Alejandro Ramirez Magaña has worked in many facets of the business and public policy worlds before becoming CEO of Cinépolis. He served as Mexico’s Deputy Permanent Representative to the Organisation for Economic Co-operation and Development and as Chief of Staff of the Social Cabinet of the Government of Mexico. He has worked for the World Bank and the United Nations Development Program in the areas of poverty and human development. He co-authored “Poverty, Human Development and Indigenous People in Latin America.” He is the Chairman of the Morelia International Film Festival, President of the Mexican Chamber of the Film Industry and Vice-Chair of Mexicanos Primero, an initiative to raise the quality of public education in Mexico. He serves on the Boards of the Mexican Competiveness Institute, FilmAid International, Deworm the World, the Harvard School of Public Health, the David Rockefeller Center for Latin American Studies and Harvard’s Global Advisory Council. He was named a Young Global Leader by the World Economic Forum in 2005 and co-chaired the WEF’s Annual Meeting in 2012. Also in 2012, Mexico’s President Felipe Calderon appointed him as Chair of the B20, the G20’s Business Summit.

About CinemaCon

CinemaCon will attract upwards of 5,000 motion picture professionals from all facets of the industry – from exhibition and distribution, to the equipment and concession areas – all on hand to celebrate the moviegoing experience and the cinema industry. From exclusive Hollywood product presentations highlighting a slate of upcoming films, to must-see premiere feature screenings, to the biggest stars, producers and directors, CinemaCon will help jumpstart the excitement and buzz that surrounds the summer season at the box office.

CinemaCon is delighted to have both the International Cinema Technology Association (ICTA) and National Association of Concessionaires (NAC) as its tradeshow partners. Cinemacon is also delighted to have as its official presenting sponsor, The Coca-Cola Company, one of the industry’s greatest and highly regarded and respected partners in the world of the movies. Additional information on CinemaCon, the Official Convention of NATO, can be found at www.cinemacon.com.

About NATO

The National Association of Theatre Owners (NATO) is the largest exhibition trade organization in the world, representing more than 30,000 movie screens in all 50 states, and additional cinemas in 57 countries worldwide. NATO’s membership includes the largest cinema chains in the world and hundreds of independent theatre owners, too.

Media Contacts:

Heather Lewandoski
Rogers & Cowan
310.854.8147
hlewandoski@rogersandcowan.com

Jessica Erskine
Rogers & Cowan
310.854.8129
jerskine@rogersandcowan.com