Join us for a continental breakfast before our morning educational seminars and start the day energized, connected, and ready to learn.

Sponsored by:

Registration Type(s): F, S

9:00am - 9:45am

Reclaiming Cultural Moments, Locally and Globally: Winning in an Era of Attention Warfare

Movies aren’t just competing with other movies anymore—they’re battling every platform, creator, and micro-moment that steals audience focus, from TikTok trends to gaming binges. In a world where cultural relevance is earned daily, theatrical marketing timelines of 6–12 weeks simply can’t keep pace with trends that appear and vanish in under 48 hours. This “relevance gap” leaves theaters reacting instead of leading. Yet exhibition holds advantages that no digital platform can touch: the collective electricity of shared in-person reactions, the sense of community that forms when strangers experience a story together, and the ritual of going to the movies that still carries cultural weight. This panel explores how theaters can reclaim cultural influence by shifting from:

• Passive Screening to Active Cultural Staging—creating moments, environments, and experiences people feel compelled to talk about.
• Marketing at Fans to Co-Creating with Fandoms—inviting audiences to remix, participate, and help shape the cultural story around films.

Moderator:
Daniel Loria, SVP, Content Strategy & Editorial Director, Boxoffice

Panel Members:
Shannah Miller, VP, Marketing, Fathom Entertainment
Laura Najilis, VP, International Marketing & Revenue Growth, Cinemark
Christof Papousek, CFO, Cineplexx International GmbH
David Sieden, VP, Cinema Partnerships, The Walt Disney Studios

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10:00am - 10:45am

Understanding 2026 Audiences: Gen Z and Emerging Trends

This session will provide exhibitors with actionable insights into 2026 moviegoing trends and what Gen Z audiences seek in entertainment. Featuring Comscore’s Head of Marketplace Trends Paul Dergarabedian, PaperAirplane Media CEO Mike Polydoros, and a Gen Z trends expert, and studio marketing expert the discussion will cover key genres driving attendance, the role of PLFs, and strategies to refine marketing for maximum impact.

Moderators:
Paul Dergarabedian, Head of Marketplace Trends, Comscore
Mike Polydoros, CEO, PaperAirplane Media

Panel Members:
Chance Huskey, VP, Distribution, GKIDS
Jeremy Jahns, YouTube Content Creator

---

11:00am - 11:45am

Optimizing the Cinema Experience: A Showcase of World Class Cinema Designs

Research evidences younger generations favor experiences over material things, and the global cinema experience continues to evolve to meet these changing expectations. In an increasingly competitive retail landscape, the rapid expansion of international cinema is leveraging design and technology to dramatically enhance the guest experience and ensure the cinema experience can secure an above average share of the out-of-home entertainment spend. Leading exhibitors from Australia, Asia, the Middle East and Europe will showcase international examples of best practice from their foyers, auditoriums, F&B outlets and cinema concepts that favorably impact the guest experience, driving attendance, profitability and market share.

Moderator:
Cameron Mitchell, Executive Director, Cinema Association Australasia

Panel Members:
Paul John Anderson, Director, Omniplex Cinema Group and The Avenue Cinemas
Ms. Mai Hoa, CEO, Galaxy Cinemas
Damian Keogh, CEO & President, HOYTS

Stay tuned for more details and updates on panelists and presenters.

Educational Tracks sponsored by:

Registration Type(s): F, S

9:00am - 9:45am

Building the Next Generation of Food & Beverage Leaders

Explore new and effective ways to develop management teams and strengthen frontline performance. From creative training tools to peer-to-peer learning and digital platforms, Dan will showcase how operators of all sizes can build stronger leaders, foster engagement, and drive long-term operational excellence. Dan will share actionable strategies that reflect EF&B’s ongoing commitment to education, innovation, and collaboration.

Presented by: Dan Herrle, Director of Education, EF&B

---

10:00am - 10:45am

Now Showing: The Latest in Food & Beverage Innovation

This will highlight the newest trends and innovations in Food & Beverage, offering a sneak peek at the products, equipment, and partnerships that will be showcased on the CinemaCon trade floor.

Presented by:
David Haywood, SVP, Cinemark
Rob Lehman, COO, Santikos Entertainment
Rob Novak, SVP, Operations & Food and Beverage, Marcus Theatres

---

11:00am - 11:45am

Reimagining the Lobby & Concession Experience

This A-list panel will feature leaders from The Coca-Cola Company, J&J Snack Foods, and Mars Snacking sharing their unique insights into what’s driving success in Entertainment Food & Beverage today. These powerhouse brands will offer valuable perspective on how operators can optimize lobbies to elevate concessions, grab-and-go areas, and marketplaces to increase revenue, streamline labor, and enhance the guest experience. Attendees will gain practical strategies, data-driven insights, and real-world examples—from simple refreshes to technology-enhanced solutions—all designed to deliver measurable results.

Moderator:
Dan Herrle, Director of Education, EF&B

Panel Members:
Dan Fachner, Chairman, President and CEO, J&J Snack Foods
Michael Kelly, Director of Specialty, Mars Snacking
Josh Nations, Global Vice President, Strategic Partnerships, The Coca-Cola Company

Educational Tracks sponsored by:

Registration Type(s): F, S

9:00am - 9:45am

Beyond the Screen: Immersive Tech Transforming Theaters

Today’s audiences expect a truly immersive experience, and innovation in screen, sound, and display technologies is delivering just that. Learn how advancements in imaging and sound technologies are redefining presentation quality and helping theaters stand out in a competitive market.

Moderator:
Jan Runge, International Director, ICTA & Independent Advisor

Panel Members:
Michael Archer, VP, Worldwide Cinema Sales & Partner Management, Dolby Laboratoriesx
Matt Basford, Head of Global Technology & Support Services, Regal Cineworld Matt Basford, Head of Global Technology & Support Services, Regal Cineworld
Carl Rijsbrack, SVP, Strategy & Marketing, Barco Cinema
Annie Wang, President, GDC Technology America

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10:00am - 10:45am

Practical AI for Streamlined Theater Operations

Artificial intelligence and automation are transforming every corner of the theatre business—from marketing movies to running buildings. This session explores practical, responsible ways exhibitors can use AI and connected systems to streamline operations, optimize scheduling, reduce costs, and elevate guest experiences.

Moderator:
Laura Houlgatte Abbott, CEO, International Union of Cinemas (UNIC)

Panel Members:
Brian Schultz, CEO, Look Cinemas
Marine Suttle, Managing Director, The Boxoffice Company
Otto Turton, Chief Commercial Officer, Vue International

---

11:00am - 11:45am

Leveraging Technology to Engage with Audiences

A panel discussion with tech players, exhibitors, and vendors on how to best use the technology tools at your disposal to better target and engage with audiences.

Moderator:
Stan Ruszkowski, CEO, The Boxoffice Company

Panel Members:
Callum (Cal) Donnelly, SVP, Strategic Key Accounts, Rokt
Paul Farnsworth, Executive Director of Communication and Content, B&B Theatres
Matt "Slim" Kolowski, Head of Community, Letterboxd
Dawn Yang, Global Head of Entertainment Partnerships, TikTok

Educational Tracks sponsored by:

Registration Type(s): F, S

Looking for a quick break or a spot to catch up with colleagues? Visit the hospitality lounge on the terrace across from the Octavius Ballroom’s main entrance. Take a moment to relax, chat, or grab a Coke.

A second lounge area will also be available in the Palace Ballroom Foyer.

(Official registration credentials required to gain admittance.)

Sponsored by:

Registration Type(s): F

After feeding your brain from this morning's educational sessions, grab a quick bite on the run as everyone gets ready for the CinemaCon Film Showcase in The Colosseum.

Sponsored by:

Registration Type(s): F, S

Broadening the scope of our studio presentations in The Dolby Colosseum, this special forum will provide three distribution companies the opportunity to talk to their exhibition partners and showcase their upcoming film slates. With more films needed to fill our screens on a global basis, hearing from as many companies who enrich our pipeline with a diverse array of titles is important to us all. We are delighted to welcome Angel and STUDIOCANAL.

Angel is a disruptive force in theatrical distribution, focused on scaling bold ideas and delivering films that connect with audiences in a meaningful way. In 2025, Angel ranked as the #8 distributor, driven by a breakout slate supported by the Angel Guild, a community of over two million members who help greenlight and champion films. The year marked Angel’s expansion into animation with DAVID and The King of Kings, both ranking among 2025’s top animated theatrical releases. With an audience-powered approach and a relentless focus on the big-screen experience, Angel is redefining how films are brought to market and shaping the future of cinema.

STUDIOCANAL is Europe’s leading independent film studio operating directly in nine major markets including Austria, Benelux, Denmark, France, Germany, Ireland, Poland, Spain and the UK, as well as in Australia and New Zealand, with offices in the US and China. STUDIOCANAL finances, produces, and distributes 200 films a year including the PADDINGTON franchise, WE LIVE IN TIME, BACK TO BLACK, THE IMITATION GAME and TINKER TAILOR SOLDIER SPY. The studio owns one of the most prestigious catalogues in the world and the largest catalogue of European titles, boasting more than 9 400 films from 60 countries including the TERMINATOR franchise, BASIC INSTINCT, THE THIRD MAN, BREATHLESS and THE GRADUATE. With a catalogue spanning 100 years of film history, STUDIOCANAL has invested close to 25 million euros into the 4K restoration of nearly 1,000 classic feature films over the past 7 years. PADDINGTON is the highest grossing independent family franchise of all time cumulating over $700 million at the global box office. 

(The use of cameras or any electronic devices – audio or video – is strictly prohibited. Please completely power down your mobile devices before the start of the presentation.)

Sponsored by

Registration Type(s): F

Presenting Studios:

Drink, eat, and meet our industry’s top vendors before the official opening of the trade show floor. 

Note: This special networking event is open to Cinema United member registrants and to companies exhibiting in the 2026 Trade Show, including those with meeting rooms or demonstration rooms.

Sponsored by:

Award Presentation
Legend of Cinema Award - Ellis Jacob, President & CEO, Cineplex

(The use of cameras or any electronic devices – audio or video – is strictly prohibited. Please completely power down your mobile devices before the start of the presentation.)

Registration Type(s): F

Hosted by:

New name, same great location! Back by popular demand, CinemaCon and Black Bear invites all registered delegates to return to last year’s popular party location, via a short walk over to the Soleia rooftop nightclub at The Cromwell. Perched high above the Las Vegas Strip Soleia offers up jaw-dropping views and is the perfect setting to kick-off a week of fun with music, drinks, food, friends, and great entertainment at a beautiful location.

Sponsored by:

NOTE: To walk to Soleia, just exit the Caesars Palace main entrance, walk past the Absinthe Tent and take the stairs to the right of Gordon Ramsay Hell’s Kitchen. Walk across the bridge and down the escalators towards The Cromwell.

Please note: Admission is restricted to individuals 21 years of age and older. Valid ID is required for entry.

Registration Type(s): F

Sponsored by:

Registration Type(s): F, S

Welcome Remarks

Dave Jesteadt, President, GKIDS
Takashi Yamazaki, Director (“Godzilla Minus Zero”)

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Industry Addresses

Michael O’Leary, President & CEO, Cinema United
Charles Rivkin, Chairman & CEO, MPA

---

Industry Recognition

Mark Mayfield (ICTA) and Shelly Olesen (EF&B)

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NEON Invites You to a Special Studio Presentation

Special Acknowledgements

National CineMedia (NCM) – the largest cinema advertising platform in the US – for providing a custom version of Noovie as our pre-show content.

DLP Cinema for producing “CinemaCon 2026: The Future Starts Now” montage.

(The use of cameras or any electronic devices – audio or video – is strictly prohibited. Please completely power down your mobile devices before the start of the presentation.)

---

Registration Type(s): F, S

(Official registration credentials required to gain admittance.)

Looking for a quick break or a spot to catch up with colleagues? Visit the hospitality lounge on the terrace across from the Octavius Ballroom’s main entrance. Take a moment to relax, chat, or grab a Coke.

A second lounge area will also be available in the Palace Ballroom Foyer.

Sponsored by:

Registration Type(s): F

Trade Show/Meeting Room Suites (all Promenade Level unless noted below)  

Angel – Livorno

Barco – Roman 3-4

Christie – Milano 1

Fandango – Pompeian 1 and Senate Boardroom

GDC Technology – Milano 2

Harkness Screens – Salerno

Prime Focus Studios – Milano 3

RealD – Sicily (Emperors Level)

RiverRain Productions – Verona

Samsung – Roman 1-2

Sharp Electronics Corporation – Neopolitan 1

Snap Creative – Calabria (Pool level)

Strong – Milano 4

Vista Group – Messina

Zinc International – Patrician (Pool level)

NEW FOR 2026 – PROFESSIONAL HEADSHOTS AVAILABLE, COURTESY OF FILM ROW

No appointment needed. Stop by Booth #2520A in the Augustus Ballroom during trade show hours.

Registration Type(s): F, S, T

Fuel up while walking the trade show floors. Join us for the trade show’s opening day lunch, with food and seating available in the Augustus Ballroom.

Sponsored by:

Registration Type(s): F, S, T

Registration Type(s): F

Hosted by:

Unwind poolside at Fandango’s signature all-industry dinner/party: vibrant studio-themed décor, playful activities, live entertainment, and unbeatable vibes. Powered by Fandango. Driven by You. The energy behind every ticket, trailer, and big-screen moment. Join the fun!

Sponsored by:

Beverage sponsor:

Registration Type(s): F

Registration Type(s): F, S

As traditional attendance models evolve, interactive films offer exhibitors a fresh opportunity: attracting younger audiences, fostering repeat visits, and modernizing the theatrical experience for long-term growth.

Moderator:
Pete Hammond, Awards Columnist/Chief Film Critic, Deadline

Panelists:
Chris Aronson, Former President of Distribution, Paramount Pictures and Twentieth Century Fox
Brooks LeBoeuf, SVP, U.S. Head of Content, Regal Cinemas
Chady Eli Mattar, CEO, Kino Industries LLC
Tobias Weber, CEO, CtrlMovie AG

Registration Type(s): F, S

Your best friendship is worth fighting for.

DreamWorks Animation, the studio that brought you unforgettable bonds between a boy and a dragon in How to Train Your Dragon, an ogre and a donkey in Shrek, and a robot and a gosling in The Wild Robot, now welcomes a dazzling and emotional story about two lifelong best friends who must come together before they drift apart in Forgotten Island.

The new original film is written and directed by Academy Award® nominee Joel Crawford and Januel Mercado and is produced by Academy Award® nominee Mark Swift, the filmmaking team behind Puss in Boots: The Last Wish. The film’s all-star voice cast includes H.E.R., Liza Soberano, Dave Franco, Jenny Slate, Manny Jacinto, Dolly de Leon, Jo Koy, Ronny Chieng and Lea Salonga.

DreamWorks Animation’s Forgotten Island is distributed by Universal Pictures and opens September 25, 2026.

VIEW TRAILER

(The use of cameras or any electronic devices – audio or video – is strictly prohibited. Please completely power down your mobile devices before the start of the presentation.)

Looking for a quick break or a spot to catch up with colleagues? Visit the hospitality lounge on the terrace across from the Octavius Ballroom’s main entrance or in the Palace Ballroom Foyer. Take a moment to relax, chat, or grab a Coke.

(Official registration credentials required to gain admittance

Sponsored by:

Registration Type(s): F

Trade Show/Meeting Room Suites (all Promenade Level unless noted below) 

Angel – Livorno

Barco – Roman 3-4

Christie – Milano 1

Fandango – Pompeian 1 and Senate Boardroom

GDC Technology – Milano 2

Harkness Screens – Salerno

Prime Focus Studios – Milano 3

RealD – Sicily (Emperors Level)

RiverRain Productions – Verona

Samsung – Roman 1-2

Sharp Electronics Corporation – Neopolitan 1

Snap Creative – Calabria (Pool level)

Strong – Milano 4

Vista Group – Messina

Zinc International – Patrician (Pool level)

NEW FOR 2026 – PROFESSIONAL HEADSHOTS AVAILABLE, COURTESY OF FILM ROW

No appointment needed. Stop by Booth #2520A in the Augustus Ballroom during trade show hours.

Registration Type(s): F, S, T

Join fellow attendees and exhibitors for a relaxed networking lunch at the trade show. Lunch will be available in the Augustus Ballroom (Emperors Level).

Sponsored by:

Registration Type(s): F, S, T

Featuring an esteemed panel of filmmakers, this thought-provoking program will once again invite Matt Belloni, founding partner of Puck News and host of The Town, to talk candidly on the state of the motion picture theater industry. Joined by Michael O’Leary, President and CEO of Cinema United, this session will address topical and important issues affecting the industry today and well into the future.

Registration Type(s): F

Hosted by:

What better way to honor two great studio presentations than a fun-filled return engagement to Omnia Nightclub. 

Hosted By:

Please note: Admission is restricted to individuals 21 years of age and older. Valid ID is required for entry.
 

Registration Type(s): F

Registration Type(s): F

Hosted by:

Registration Type(s): F, S

In an era where audiences are changing faster than ever, theatre owners and studios share one mission: to keep the magic of the movies alive for the next generation. Coca Cola has been at the heart of that mission for decades, fueling unforgettable experiences with every sip. This high-energy, insight-packed session celebrates our shared journey, explores the opportunities ahead, and inspires through the art of storytelling.

Attendees will receive a surprise limited-edition Diet Coke can, while supplies last.

Moderated by Director of Strategic Partnership Marketing at The Coca-Cola Company, Sara Harsh, with special guest Ryan Watson, Senior Director of Consumer & Strategy

Additional special guests to be announced.

Registration Type(s): F, S

Registration Type(s): F

Hosted by:

Looking for a quick break or a spot to catch up with colleagues? Visit the hospitality lounge on the terrace across from the Octavius Ballroom’s main entrance. Take a moment to relax, chat, or grab a Coke.

A second lounge area will also be available in the Palace Ballroom Foyer.

Sponsored by:

Registration Type(s): F

Creating a bridge between the filmmaking and theatrical exhibition communities has been an important cornerstone of the Thursday filmmaker lunch session. And this year will be no different as the tradition continues. Please join us as Jon Favreau, acclaimed filmmaker and director of Lucasfilm’s Star Wars: The Mandalorian and Grogu is joined in conversation with moderator Matt Belloni, editor and founding partner of Puck News and host of “The Town with Matt Belloni.”

Sponsored by:

Registration Type(s): F

Registration Type(s): F

Hosted by:

Special Industry Acknowledgement

The Coca-Cola Company, Official Presenting Sponsor

 

*2026 BIG SCREEN ACHIEVEMENT AWARDS

Emceed by Nischelle Turner, Co-Host, “Entertainment Tonight”

*Stay tuned for award recipient announcements

Registration Type(s): F

The Coca-Cola Company joins the industry in celebrating the moviegoing experience and the conclusion of CinemaCon 2026. Join us for an evening of great food, fun, and entertainment.

Sponsored by:

Registration Type(s): F

The EF&B Charity Golf Event is now scheduled for Sunday, April 12 with buses leaving Caesars Palace starting at 11:00am en route to the Las Vegas Paiute Golf Resort (located at 10325 Nu-Wav Kaiv Blvd., Las Vegas, NV 89124). Return time to Caesars will be approximately 6:00pm. Click here to register

Looking for a quick break or a spot to catch up with colleagues? Visit the hospitality lounge in the Palace Ballroom Foyer. It’s the perfect place to relax, have an informal meeting, or grab a Coke.

Sponsored by:

Registration Type(s): F

Join us for this important gathering where operators of small business cinemas, non-profits, and art houses engage in meaningful discussions, network, share experiences and contribute to the future of the independent movie theatre industry. Program agenda will be made available to registered attendees.

Note: This is a closed session. Cinema United member independent theatre owners and operators are invited to attend. A separate RSVP is required. Click here to register.

9:00am - 9:45am

Reclaiming Cultural Moments, Locally and Globally: Winning in an Era of Attention Warfare

Movies aren’t just competing with other movies anymore—they’re battling every platform, creator, and micro-moment that steals audience focus, from TikTok trends to gaming binges. In a world where cultural relevance is earned daily, theatrical marketing timelines of 6–12 weeks simply can’t keep pace with trends that appear and vanish in under 48 hours. This “relevance gap” leaves theaters reacting instead of leading. Yet exhibition holds advantages that no digital platform can touch: the collective electricity of shared in-person reactions, the sense of community that forms when strangers experience a story together, and the ritual of going to the movies that still carries cultural weight. This panel explores how theaters can reclaim cultural influence by shifting from

• Passive Screening to Active Cultural Staging—creating moments, environments, and experiences people feel compelled to talk about.
• Marketing at Fans to Co-Creating with Fandoms—inviting audiences to remix, participate, and help shape the cultural story around films.

Moderator:
Daniel Loria, SVP, Content Strategy & Editorial Director, Boxoffice

Panel Members:
Shannah Miller, VP, Marketing, Fathom Entertainment

Laura Najilis, VP, International Marketing & Revenue Growth, Cinemark

Christof Papousek,CFO, Cineplexx International GmbH

David Seiden, VP, Cinema Partnerships, The Walt Disney Studios

10:00am - 10:45am

Understanding 2026 Audiences: Gen Z and Emerging Trends

This session will provide exhibitors with actionable insights into 2026 moviegoing trends and what Gen Z audiences seek in entertainment. Featuring Comscore’s Head of Marketplace Trends Paul Dergarabedian, PaperAirplane Media CEO Mike Polydoros, and a Gen Z trends expert, and studio marketing expert the discussion will cover key genres driving attendance, the role of PLFs, and strategies to refine marketing for maximum impact.

Moderators:

Paul Dergarabedian, Head of Marketplace Trends, Comscore

Mike Polydoros, CEO, PaperAirplane Media

Panel Members:

Chance Huskey, VP, Distribution, GKIDS

Jeremy Jahns, YouTube Content Creator

11:00am - 11:45am

Optimizing the Cinema Experience: A Showcase of World Class Cinema Designs

Research evidences younger generations favor experiences over material things, and the global cinema experience continues to evolve to meet these changing expectations. In an increasingly competitive retail landscape, the rapid expansion of international cinema is leveraging design and technology to dramatically enhance the guest experience and ensure the cinema experience can secure an above average share of the out-of-home entertainment spend. Leading exhibitors from Australia, Asia, the Middle East and Europe will showcase international examples of best practice from their foyers, auditoriums, F&B outlets and cinema concepts that favorably impact the guest experience, driving attendance, profitability and market share.

Moderator:

Cameron Mitchell, Executive Director, Cinema Association Australasia

Panel Members:

Paul John Anderson, Director, Omniplex Cinema Group and The Avenue Cinemas

Ms. Mai Hoa, CEO, Galaxy Cinemas

Damian Keogh, CEO & President, HOYTS

Stay tuned for more details and updates on panelists and presenters.

Educational Tracks sponsored by:

Registration Type(s): F, S

9:00am - 9:45am

Building the Next Generation of Food & Beverage Leaders 

Explore new and effective ways to develop management teams and strengthen frontline performance. From creative training tools to peer-to-peer learning and digital platforms, Dan will showcase how operators of all sizes can build stronger leaders, foster engagement, and drive long-term operational excellence. Dan will share actionable strategies that reflect EF&B’s ongoing commitment to education, innovation, and collaboration.

Presented by: Dan Herrle, Director of Education, EF&B

10:00am - 10:45am

Now Showing: The Latest in Food & Beverage Innovation

This will highlight the newest trends and innovations in Food & Beverage, offering a sneak peek at the products, equipment, and partnerships that will be showcased on the CinemaCon trade floor.

Presented by:

David Haywood, SVP, Cinemark

Rob Lehman, COO, Santikos Entertainment

Rob Novak, SVP, Operations & Food and Beverage, Marcus Theatres

11:00am - 11:45am

Reimagining the Lobby & Concession Experience

This A-list panel will feature leaders from The Coca-Cola Company, J&J Snack Foods, and Mars Snacking sharing their unique insights into what’s driving success in Entertainment Food & Beverage today. These powerhouse brands will offer valuable perspective on how operators can optimize lobbies to elevate concessions, grab-and-go areas, and marketplaces to increase revenue, streamline labor, and enhance the guest experience. Attendees will gain practical strategies, data-driven insights, and real-world examples—from simple refreshes to technology-enhanced solutions—all designed to deliver measurable results.

Moderator:

Dan Herrle, Director of Education, EF&B

Panel Members:
Dan Fachner, Chairman, President and CEO, J&J Snack Foods
Michael Kelly, Director of Specialty, Mars Snacking

Josh Nations, Global Vice President, Strategic Partnerships, The Coca Cola Company

Educational Tracks sponsored by:

Registration Type(s): F, S

9:00am - 9:45am

Beyond the Screen: Immersive Tech Transforming Theaters

Today’s audiences expect a truly immersive experience, and innovation in screen, sound, and display technologies is delivering just that. Learn how advancements in laser and audio design are redefining presentation quality and helping theaters stand out in a competitive market.

Moderator:
Jan Runge, International Director, ICTA & Independent Advisor

Panel Members:
Michael Archer, VP, Worldwide Cinema Sales & Partner Management, Dolby Laboratories 
Carl Rijsbrack, SVP, Strategy & Marketing, Barco Cinema

Additional participants to be announced soon.

 

10:00am - 10:45am

Practical AI for Streamlined Theater Operations

Artificial intelligence and automation are transforming every corner of the theatre business — from how we market movies to how we run our buildings. This session explores practical, responsible ways exhibitors can use AI and connected systems to streamline operations, optimize scheduling, reduce costs, and elevate guest experiences. 

Moderator:
Laura Houlgatte Abbott, CEO, International Union of Cinemas (UNIC)

Panel Members:
Brian Schultz, CEO, Look Cinemas 
Marine Suttle, Managing Director, The Boxoffice Company

Otto Turton, Chief Commercial Officer, Vue International

11:00am - 11:45am

Leveraging Technology to Engage with Audiences

A panel discussion with tech players, exhibitors, and vendors on how to best use the technology tools at your disposal to better target and engage with audiences.

Moderator:

Stan Ruszkowski, CEO, The Boxoffice Company

Panel Members:

Callum (Cal) Donnelly, SVP, Strategic Key Accounts, Rokt

Paul Farnsworth, Executive Director of Communication and Content, B&B Theatres

Matt "Slim" Kolowski, Head of Community, Letterboxd

Dawn Yang, Global Head of Entertainment Partnerships, TikTok

Educational Tracks sponsored by:

Registration Type(s): F, S

Looking for a quick break or a spot to catch up with colleagues? Visit the hospitality lounge on the terrace across from the Octavius Ballroom’s main entrance. Take a moment to relax, chat, or grab a Coke.

A second lounge area will also be available in the Palace Ballroom Foyer.

Sponsored by:

Registration Type(s): F

After feeding your brain from this morning's educational sessions, grab a quick bite on the run as everyone gets ready for the CinemaCon Film Showcase in The Colosseum.

Sponsored by:

Registration Type(s): F, S

Broadening the scope of our studio presentations in The Colosseum, this special forum will provide three distribution companies the opportunity to talk to their exhibition partners and showcase their upcoming film slates. With more films needed to fill our screens on a global basis, hearing from as many companies who enrich our pipeline with a diverse array of titles is important to us all. We are delighted to welcome Angeland STUDIOCANAL. Stay tuned for more updates.

Angel is a disruptive force in theatrical distribution, focused on scaling bold ideas and delivering films that connect with audiences in a meaningful way. In 2025, Angel ranked as the #8 distributor, driven by a breakout slate supported by the Angel Guild, a community of over two million members who help greenlight and champion films. The year marked Angel’s expansion into animation with DAVID and The King of Kings, both ranking among 2025’s top animated theatrical releases. With an audience-powered approach and a relentless focus on the big-screen experience, Angel is redefining how films are brought to market and shaping the future of cinema.

STUDIOCANAL is Europe’s leading independent film studio operating directly in nine major markets including Austria, Benelux, Denmark, France, Germany, Ireland, Poland, Spain and the UK, as well as in Australia and New Zealand, with offices in the US and China. STUDIOCANAL finances, produces, and distributes 200 films a year including the PADDINGTON franchise, WE LIVE IN TIME, BACK TO BLACK, THE IMITATION GAME and TINKER TAILOR SOLDIER SPY. The studio owns one of the most prestigious catalogues in the world and the largest catalogue of European titles, boasting more than 9 400 films from 60 countries including the TERMINATOR franchise, BASIC INSTINCT, THE THIRD MAN, BREATHLESS and THE GRADUATE. With a catalogue spanning 100 years of film history, STUDIOCANAL has invested close to 25 million euros into the 4K restoration of nearly 1,000 classic feature films over the past 7 years. PADDINGTON is the highest grossing independent family franchise of all time cumulating over $700 million at the global box office. 

(The use of cameras or any electronic devices – audio or video – is strictly prohibited. Please completely power down your mobile devices before the start of the presentation.)

Sponsored by

Registration Type(s): F

Presenting Studios:

Get a head start on learning about the latest products and innovations to be featured at this week’s trade show at this new opening cocktail reception. Drink, eat, and meet our industry’s top vendors before the official open of the trade show floor. 

Note: This special event is open to Cinema United member registrants and to companies exhibiting in the 2026 Trade Show, including those with meeting rooms or demonstration rooms.

Sponsored by:

Award Presentation
Legend of Cinema Award - Ellis Jacob, President & CEO, Cineplex

Registration Type(s): F

Hosted by:

New name, same great location! Back by popular demand, all registered delegates are invited to return to last year’s popular party location, via a short walk over to the Soleia rooftop nightclub at The Cromwell. Perched high above the Las Vegas Strip Soleia offers up jaw-dropping views and is the perfect setting to kick-off a week of fun with music, drinks, food, friends, and great entertainment at a beautiful location.

Please note: Admission is restricted to individuals 21 years of age and older. Valid ID is required for entry.

Registration Type(s): F

Sponsored by:

Registration Type(s): F, S

Welcome Remarks

Dave Jesteadt, President, GKIDS

Takashi Yamazaki, Director (“Godzilla Minus Zero”)

Industry Addresses

Michael O’Leary, President & CEO, Cinema United

Charles Rivkin, Chairman & CEO, MPA

Industry Recognition

Mark Mayfield (ICTA) and Shelly Olesen (EF&B)

NEON Invites You to a Special Studio Presentation

Special acknowledgement to National CineMedia (NCM) – the largest cinema advertising platform in the US – for providing a custom version of The Noovie Show as our pre-show content.

(The use of cameras or any electronic devices – audio or video – is strictly prohibited. Please completely power down your mobile devices before the start of the presentation.)

Registration Type(s): F, S

Looking for a quick break or a spot to catch up with colleagues? Visit the hospitality lounge on the terrace across from the Octavius Ballroom’s main entrance. Take a moment to relax, chat, or grab a Coke.

A second lounge area will also be available in the Palace Ballroom Foyer.

Sponsored by:

Registration Type(s): F

Trade Show/Meeting Room Suites 

Angel – Livorno

Barco – Roman 3-4

Christie – Milano 1

Fandango – Pompeian 1 and Senate Boardroom

GDC Technology – Milano 2

Harkness Screens – Salerno

Prime Focus Studios – Milano 3

RiverRain Productions – Verona

Samsung – Roman 1-2

Sharp Electronics Corporation – Neopolitan 1

Snap Creative – Calabria

Strong – Milano 4

Vista Group – Messina

Zinc International – Patrician

NEW FOR 2026 – PROFESSIONAL HEADSHOTS AVAILABLE, COURTESY OF FILM ROW

No appointment needed. Stop by Booth #2520A in the Augustus Ballroom during trade show hours.

Registration Type(s): F, S, T

Fuel up while walking the trade show floors. Join us for the trade show’s opening day lunch, with food and seating available in the Augustus Ballroom.

Sponsored by:

Registration Type(s): F, S, T

An esteemed panel of industry executives (distribution, exhibition and filmmaking) will talk candidly on the state of the motion picture theater industry. This session will address topical and important issues affecting the industry today, tomorrow and well into the future.

Registration Type(s): F, S

Registration Type(s): F

Hosted by:

Unwind poolside at Fandango’s signature all-industry dinner/party: vibrant studio-themed décor, playful activities, live entertainment, and unbeatable vibes. Powered by Fandango. Driven by You. The energy behind every ticket, trailer, and big-screen moment. Join the fun!

Sponsored by:

Beverage sponsor:

Registration Type(s): F

Registration Type(s): F, S

As traditional attendance models evolve, interactive films offer exhibitors a fresh opportunity: attracting younger audiences, fostering repeat visits, and modernizing the theatrical experience for long-term growth.

Presented by:

• Chris Aronson, Former President of Distribution, Paramount Pictures and Twentieth Century Fox
• Brooks LeBoeuf, SVP, U.S. Head of Content, Regal Cinemas

Registration Type(s): F, S

Official details to follow on March 26. Look for a special announcement.

Registration Type(s): F

Looking for a quick break or a spot to catch up with colleagues? Visit the hospitality lounge on the terrace across from the Octavius Ballroom’s main entrance or in the Palace Ballroom Foyer. Take a moment to relax, chat, or grab a Coke.

Sponsored by:

Registration Type(s): F

Trade Show/Meeting Room Suites 

Angel – Livorno

Barco – Roman 3-4

Christie – Milano 1

Fandango – Pompeian 1 and Senate Boardroom

GDC Technology – Milano 2

Harkness Screens – Salerno

Prime Focus Studios – Milano 3

RiverRain Productions – Verona

Samsung – Roman 1-2

Sharp Electronics Corporation – Neopolitan 1

Snap Creative – Calabria

Strong – Milano 4

Vista Group – Messina

Zinc International – Patrician

NEW FOR 2026 – PROFESSIONAL HEADSHOTS AVAILABLE, COURTESY OF FILM ROW

No appointment needed. Stop by Booth #2520A in the Augustus Ballroom during trade show hours.

Registration Type(s): F, S, T

Join fellow attendees and exhibitors for a relaxed networking lunch at the trade show. Lunch will be available in the Augustus Ballroom (Emperors Level).

Sponsored by "Corporate Retreat"

Registration Type(s): F, S, T

Registration Type(s): F

Hosted by:

What better way to honor two great studio presentations than a fun-filled return engagement to Omnia Nightclub. 

Sponsored by:

Please note: Admission is restricted to individuals 21 years of age and older. Valid ID is required for entry.
 

Registration Type(s): F

Registration Type(s): F

Hosted by:

Registration Type(s): F, S

In an era where audiences are changing faster than ever, theatre owners and studios share one mission: to keep the magic of the movies alive for the next generation. Coca Cola has been at the heart of that mission for decades, fueling unforgettable experiences with every sip. This high-energy, insight-packed session celebrates our shared journey, explores the opportunities ahead, and inspires through the art of storytelling.

Moderated by Director of Strategic Partnership Marketing at The Coca-Cola Company, Sara Harsh, with special guest Ryan Watson, Senior Director of Consumer & Strategy

Additional special guests to be announced soon.

Registration Type(s): F, S

Registration Type(s): F

Hosted by:

Looking for a quick break or a spot to catch up with colleagues? Visit the hospitality lounge on the terrace across from the Octavius Ballroom’s main entrance. Take a moment to relax, chat, or grab a Coke.

A second lounge area will also be available in the Palace Ballroom Foyer.

Sponsored by:

Registration Type(s): F

Stay tuned for more details on what promises to be another memorable program.

Sponsored by:

Registration Type(s): F

Registration Type(s): F

Hosted by:

Special Industry Acknowledgement

The Coca-Cola Company, Official Presenting Sponsor

 

*2026 BIG SCREEN ACHIEVEMENT AWARDS

Emceed by Nischelle Turner, Co-Host, “Entertainment Tonight”

*Stay tuned for award recipient announcements

Registration Type(s): F

The Coca-Cola Company joins the industry in celebrating the moviegoing experience and the conclusion of CinemaCon 2026. Join us for an evening of great food, fun, and entertainment.

Sponsored by:

Registration Type(s): F