On Tuesday, April 21, 2015, CinemaCon’s Excellence in Alternative Content Award will be presented to the Metropolitan Opera for their groundbreaking Live in HD series, which is entering its tenth season of cinema broadcasts this year. The award will be presented by John Rubey, CEO of Fathom Events, a partner of the Met and recognized leader in event cinema. Grammy Award-winning soprano Deborah Voigt will be in attendance to accept the award on behalf of the Metropolitan Opera.
Since its initial broadcast in 2006 to 98 movie theaters, The Met: Live in HD has grown exponentially, with classical music lovers around the world demonstrating that opera can have a place alongside Hollywood blockbusters in their local movie theaters. More than 17 million tickets have been sold over the first nine years of the series, and distribution has expanded every season to match the growing global demand for classical music on the big screen. The Met: Live in HD is now the largest provider of alternative cinema content in the world.
The Excellence in Alternative Content Award will be presented during the all-industry breakfast and program in the Palace Ballrooms from 7:30 a.m. to 9:15 a.m. Photo and video opportunities will be available during and post-award presentation with Fathom executives and Met Opera star Deborah Voigt.
CinemaCon, the official convention of The National Association of Theatre Owners (NATO), will be held April 20 – 23, 2015, at Caesars Palace in Las Vegas.
CinemaCon will attract upwards of 5,000 motion picture professionals from all facets of the industry –from exhibition and distribution, to the equipment and concession areas – all on hand to celebrate the movie-going experience and the cinema industry. From exclusive Hollywood product presentations highlighting a slate of upcoming films, to must-see premiere feature screenings, to the biggest stars, producers and directors, CinemaCon will help jumpstart the excitement and buzz that surrounds the summer season at the box office.
CinemaCon is delighted to have both the International Cinema Technology Association (ICTA) and National Association of Concessionaires (NAC) as its tradeshow partners. CinemaCon is also delighted to have as its official presenting sponsor The Coca-Cola Company, one of the industry’s greatest and highly regarded and respected partners in the world of the movies.
The National Association of Theatre Owners (NATO) is the largest exhibition trade organization in the world, representing more than 32,000 movie screens in all 50 states, and additional cinemas in 81 countries worldwide. NATO’s membership includes the largest cinema chains in the world and hundreds of independent theatre owners, too.
Additional information on CinemaCon can be found at www.cinemacon.com.
Rogers & Cowan
Rogers & Cowan